PRIVACY POLICY

magentashop.hu

Effective date: 2025.10.27.

1. INTRODUCTION

The purpose of this Privacy Policy is to provide information about the use of www.magentashop.hu by Via MAGENTA Kft. (registered office: 1062 Budapest, Andrássy út 57. fszt.; company registration number: 01-09-958976; tax number: 23298932-2-42), as data controller (hereinafter referred to as: Data Controller ). about data processing activities carried out on the website (hereinafter referred to as the Website ).

This Notice is continuously available on the Website, and the Data Controller undertakes to process data in accordance with applicable laws, in particular:

  • GDPR (EU Regulation 2016/679)

    1. Act CXII of 2011 (Info Act)

    1. Act V of 2011 (Civil Code)

    1. Act CVIII of 2011 (Eker. Act)

    1. Act XLVIII of 2011

    1. Act C of 2011 (Accounting Act)

The Data Controller reserves the right to amend this Notice.

2. PRINCIPLES OF DATA PROCESSING

The Data Controller processes the personal data:

  • manages it legally, transparently, and purposefully ,

  • only to the extent necessary, following the principle of data minimization ,

  • exclusively for a specific purpose, until the goal is achieved.

Legal bases: performance of contract, legal obligation, consent, legitimate interest.

3. THE INDIVIDUAL DATA PROCESSING PROCEDURES

3.1. Website use, operational data

The web server automatically logs: IP address, browser type, time, pages viewed.
Legal basis: legitimate interest.
Data retention: max. 1 year.

3.1.2. Managing cookies

The Website uses cookies:

  • Essential cookies (Shopify system cookies) – necessary for the operation of the webshop (e.g. cart, session, checkout).

  • Preference cookies – convenience features.

  • Statistical cookies – e.g. Google Analytics, Shopify Analytics.

  • Marketing cookies – Meta (Facebook/Instagram), TikTok, Google Ads (remarketing).

Legal basis:
– in the case of essential cookies: legitimate interest
– in the case of statistical / marketing cookies: consent

The user can disable cookies in their browser at any time.

3.2. Ordering and purchasing

Processed data: name, email, phone number, billing address, shipping address.
Purpose: fulfillment of contract (order, delivery, invoicing).
Retention: invoice data 8 years (Accounting Act), other order data: 5 years (Civil Code).

3.3. Credit card payment – ​​Shopify Payments

Data processor:
Shopify International Ltd. (Ireland)

Payment data is managed in the Shopify system, the Data Controller does not see or store bank card data .

Legal basis: performance of a contract.

3.4. Newsletter (Shopify Email)

Processed data: name, email address
Legal basis: consent
Unsubscribe: with one click at the end of each email.

4. DATA PROCESSORS

Activity Data processor
Webshop provider Shopify International Ltd.
Payment Shopify Payments
Transport GLS Hungary Ltd., Hungarian Post (MPL)
Newsletter Shopify Email
Accounting contracted accounting firm
IT contracted IT service provider

5. DATA STORAGE AND SECURITY

The Data Controller takes all necessary technical and organizational measures to prevent unauthorized access, deletion, transmission or misuse (encryption, access protection, password management).

6. RIGHTS OF THE DATA SUBJECT

The data subject is entitled to:

  • for information,

  • access,

  • for correction,

  • to erasure (“right to be forgotten”),

  • to restrict data processing,

  • data portability,

  • to protest.

The Data Controller will fulfill the request within 25 days at the latest .

7. LEGAL REMEDY

National Data Protection and Freedom of Information Authority
1125 Budapest, Szilágyi Erzsébet fasor 22/C.

It is also possible to go to court at the court of your place of residence.

8. SOCIAL MEDIA

Platforms: Facebook, Instagram, TikTok
Data voluntarily provided by users is handled according to the rules of the given platform.

9. ACCEPTANCE OF THE INFORMATION

By using the Website, the user declares that he/she has read and understood the content of this Notice.

Data controller data

Via MAGENTA Ltd.
1062 Budapest, Andrássy út 57. floor.
Email: viamagenta@t-email.hu , info@magentashop.hu
Phone: +36 1 413 0204